ADIDAS Came to LA for Culture. What They Got Was Strategy.
Tonya McKenzie What a Day With ADIDAS Taught Me About 2026 Strategy Let’s be clear: when ADIDAS flies their Chief…
brand awareness
The PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
You Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
PR Packages: What They Are and Who Should Care
"PR packages are a dynamic tool used by brands to introduce their products, foster relationships, and build awareness.…
From Obscure to Obvious: Boost Your Brand Visibility with a Killer Media Kit
A well-constructed media kit is more than just a folder of documents; it’s a strategic asset in public…
Benefits of owning a business: 19 first-hand experiences
The freedom of choice is the best part of being a business owner.
Events -vs- Experiences: The Public Relations Strategies That Matter
It's easy to understand why brand experiences are increasing when it's known that companies that prioritize customer experiences…
Public Relations for Your Events
Understand that engaging a public relations professional early in the process is essential to the success of the…
The Reputation of Your Business is Everything
Here's the thing, no matter how much time you spend building and nurturing your brand, that can all…
Don’t Blow It – Common Media Mistakes That Ruin Podcast Interviews
If you do not have the answer to a question asked of you, say that. You can always…