If You Don’t CTRL the Narrative (about you), the Streets Will
Tonya McKenzie Somebody is telling your story right now. It could be trash talk or simple misrepresentation. What are you…
Blog
Why Karoline Leavitt Is a Bad Look for the PR & Communications Profession
by Tonya McKenzie When the Industry Gets Hijacked by Post-Truth Politics Communications professionals live and breathe credibility. We…
ADIDAS Came to LA for Culture. What They Got Was Strategy.
What a Day With ADIDAS Taught Me About 2026 Strategy Let’s be clear: when ADIDAS flies their Chief…
AIO + AEO: The Future of Search
user In a world where traditional Google searches are rapidly evolving, AIO (Artificial Intelligence Optimization) and AEO (Answer Engine…
Who Rewrote “Woke”? And Why You Should Be Paying Attention
By Tonya McKenzie | Chief Control Officer, Sand & Shores Let’s talk about what really happened to the…
The 2025 NFL Draft: When the Spotlight Found One Player and Refused to Move
The NFL poured millions into making the 2025 Draft an unforgettable spectacle. Emotional player backstories, heart-tugging family moments,…
5 Ways to Build a Magnetic Personal Brand That Attracts Your Audience
Tonya Tip: Give game. Drop gems. Educate. Empower. Entertain. And they’ll come back every time.
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
Data Breakdown Tells a Story About Trust with Communities and Civic Organizations: Key Webinar Insights
One of the most striking findings from the report was that 87% of respondents trust the information their…
The PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…