ADIDAS Came to LA for Culture. What They Got Was Strategy.
Tonya McKenzie What a Day With ADIDAS Taught Me About 2026 Strategy Let’s be clear: when ADIDAS flies their Chief…
public relations
Who Rewrote “Woke”? And Why You Should Be Paying Attention
By Tonya McKenzie | Chief Control Officer, Sand & Shores Let’s talk about what really happened to the…
5 Ways to Build a Magnetic Personal Brand That Attracts Your Audience
Tonya Tip: Give game. Drop gems. Educate. Empower. Entertain. And they’ll come back every time.
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
Data Breakdown Tells a Story About Trust with Communities and Civic Organizations: Key Webinar Insights
One of the most striking findings from the report was that 87% of respondents trust the information their…
The PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
You Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
3 PR Lessons from Dr. Martin Luther King, Jr. That Still Resonate Today
by Tonya McKenzie Dr. Martin Luther King, Jr. was so much more than just a leader in the…
PR Packages: What They Are and Who Should Care
"PR packages are a dynamic tool used by brands to introduce their products, foster relationships, and build awareness.…
The Future is Black: Why PR Professionals Must Prioritize Black Media
by Tonya McKenzie Let’s talk about a game-changing fireside chat hosted by the Black Public Relations Society of…