Why Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Tonya McKenzie Lived experience is what gives a story its soul. It’s the difference between someone telling you about struggle…
Read MoreYou Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
Read More3 PR Lessons from Dr. Martin Luther King, Jr. That Still Resonate Today
by Tonya McKenzie Dr. Martin Luther King, Jr. was so much more than just a leader in the…
Read MorePR Packages: What They Are and Who Should Care
"PR packages are a dynamic tool used by brands to introduce their products, foster relationships, and build awareness.…
Read MoreYour Sales Team Needs PR: Professional Development That Drives Profits
Sales flourish through compelling narratives. We excel at helping your team master the art of storytelling to create…
Read MoreDegrees of Success: Mastering Business Without College Credentials
Effective networking is paramount for the growth and development of your business. It's essential to harness both online…
Read MoreNIL Deals For High School Student Athletes Need A PR Strategy
Building your athlete's brand: PR helps manage your athlete's online presence and develop a positive image that attracts…
Read MoreEvents -vs- Experiences: The Public Relations Strategies That Matter
It's easy to understand why brand experiences are increasing when it's known that companies that prioritize customer experiences…
Read MoreNonprofits & Civic Organizations: Why the end-of-the-year is the perfect time to launch a PR campaign
Increased donations: The end of the year is also a time when people are more likely to donate…
Read MoreWhy Executives Need to Invest in Personal Branding and PR
70% of U.S. recruiters and HR professionals have rejected candidates based on information they found online. ruiters believe…
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