Why Karoline Leavitt Is a Bad Look for the PR & Communications Profession
Tonya McKenzie by Tonya McKenzie When the Industry Gets Hijacked by Post-Truth Politics Communications professionals live and breathe credibility. We…
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Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
The PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
You Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
3 PR Lessons from Dr. Martin Luther King, Jr. That Still Resonate Today
by Tonya McKenzie Dr. Martin Luther King, Jr. was so much more than just a leader in the…
The Future is Black: Why PR Professionals Must Prioritize Black Media
by Tonya McKenzie Let’s talk about a game-changing fireside chat hosted by the Black Public Relations Society of…
5 Media Relations Lessons That You Can Get From Kendrick Lamar’s Pop-Out Juneteenth Concert
Lesson: Authentic engagement with cultural and social issues resonates deeply with audiences and can strengthen an artist's or…
Events -vs- Experiences: The Public Relations Strategies That Matter
It's easy to understand why brand experiences are increasing when it's known that companies that prioritize customer experiences…
Public Relations for Your Events
Understand that engaging a public relations professional early in the process is essential to the success of the…
PR Audits – What are they and do I need one?
We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t…